This looking to the past can be seen in fashion, TV shows and films, and music.
There was an art deco revival in the first half of the decade, with hair and makeup taking a lead from the ’20s and ’30s in particular.
Several films were set during this era, including , that big mass of bubbly curls, was more 1970s than an accurate style from the ’50s, the era the film was set in. The ’70s sounds of glam rock, disco, funk, northern soul, new wave and punk each had their signature looks and style.
Influential women in music include Donna Summer (numerous wigs and looks, but always glam and fashionable), Cher, Debbie Harry (bleached blonde with a fringe), Barbra Streisand and Siouxsie Sioux (spiked black hair), among many others.
Hairdressers created a few styles during the decade that were copied by many and some can still be seen today, albeit with modern twists.
The shag, as seen on Jane Fonda in , is credited to one-time hairdresser Paul Mc Gregor.
British hairdresser Trevor Sorbie created the wedge in 1974, a short, layered and angular style, and Jheri Redding created the Jheri curl, a loose glossy hairstyle worn predominantly by African Americans.
Long hair had been in vogue since the late 1960s and it’s popularity continued right through the 1970s.
It is a very commonly seen style in photographs, especially with younger women.
Really straight hair that was parted in the centre was a popular way to wear long hair, as seen on actresses Ali Mac Graw in the movie (1968-1973).
Television was a national obsession in many Western countries, and the TV was often the focal point of the home.
With adverts, music shows and a wealth of series in all genres, TV was a major influence on people’s lives, fashion choices and attitudes.