It is Saturday night and a speed dating session is under way in a small building in the backstreets of Tokyo.
Men and women are sitting nervously at tables hoping to find that special someone.
Many people would not be alive today if donors had not generously given their blood.
We need over 6,000 blood donations every day to treat patients in need across England.
Which is why there’s always a need for people to give blood.
Register as a blood donor and book an appointment to give blood and help someone in need today.
People in most parts of the world do not think about their blood group much, unless they have an operation or an accident and need a transfusion.
But in Japan, whether someone is A, B, O or AB is a topic of everyday conversation.
There is a widespread belief that blood type determines personality, with implications for life, work and love.
Each year we need approximately 200,000 new donors, as some donors can no longer give blood.
Most people between the ages of 17-65 are able to give blood. That's why we need more young people (over the age of 17) to start giving blood, so we can make sure we have enough blood in the future.