The imagination of beer advertisers seems to have no limits when it comes to promoting their brands.
Most of the commercials are creative and fun to watch.
Carlsberg is not only the world’s fourth leading brewery group, but also one of the few, if not the only, brewery group that is managed by a directorate of scientists.
Beer is one of the oldest alcoholic beverages known to civilization.
The fascinating history of beer dates back to ancient Sumeria, the ‘cradle of civilization’.
Clay tablets that tell the story of Gilgamesh describe precisely how beer was prepared, the various types of beer, how its brewing and selling were carried out, how it was stored and consumed.
This is the oldest written recipe in the world…and it’s for beer!
A main pillar of Carlsberg’s growth strategy is to respond vigorously and quickly to consumer trends.
Beside improving, developing, or launching new products, Carlsberg spends top dollars on creating effective and humorous ads.Here is one of the ads featuring two best friends, Carls and Berg.Egyptians carried on the tradition of beer brewing and left behind the richest documentation of ancient brewing practices. Pharaohs were promised ‘bread which doesn’t crumble and beer which doesn’t turn sour’.The Egyptians taught the Greeks how to brew beer and the Romans were taught in turn by the Greeks.The Romans considered beer a barbarian drink and it was only brewed in the outer areas of the Roman Empire where wine was difficult to produce.Nowadays, beer is the world’s most widely consumed alcoholic beverage and this massive global industry spends lots of money on advertising.