In addition, the study also shows that sharing the cost of dates eases the pressure for women to reciprocate sexually if they don't want to.
Male gender roles dating
Today, however, men and women are both equally in the workforce.
The study looks at how this dynamic shift of gender roles impacts the dating realm.
"About a quarter of the women insist on paying right from the start and that's a good social change, I think.
But the women are happy with this balance," said Lever.
"Women in general feel that they have the short end of the stick when it comes to privilege in our society...
They're reluctant to give that up since on average they get paid less, on average they do more housework, more child care, so maybe this seems like just desserts." Do women want equality in dating too?The study shows that younger college-educated men and women were more likely to share the costs of dating.Most men are still paying for dates, but in reality many are wishing women would chip in sometimes.According to a new study presented at the American Sociology Association, 64 percent of men believed women should pick up the tab from time to time.At the same time, 39 percent of women hoped men would not ask them to contribute at all."Most [men] did not expect 50-50, they just didn't want to feel like a shmuck at the end of the evening or that they were out with some princess," said Janet Lever, professor of sociology at Cal State Los Angeles.