Later years: Herb continued in this vein until 1974, recording various incarnations of the Tijuana Brass and augmenting them with Los Angeles' famed "Wrecking Crew" sessions musicians.
He eventually turned most of his attention to signing acts for A&M Records, which exploded in popularity in the '70s with acts such as Styx, Carpenters, and The Police.
In 1979 he engineered a remarkable comeback with the funkier instrumental "Rise," and continued in that vein for the next decade or so, also becoming a presence on the R&B charts.
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Having released "Bull" with the name "Herb Alpert and the Tijuana Brass," he set about finding musicians for his fictional band.
His 1965 album Whipped Cream and Other Delights became a landmark in the adult contemporary field, defining the sound for the decade. In 1967, Herb actually sang again, performing Burt Bacharach's "This Guy's in Love With You" on a Tijuana Brass TV special.
Demands for a single resulted in a rare vocal hit for Alpert.
He also worked as a songwriter and movie extra, learning all aspects of the entertainment business.
By the early '60s he'd built his own home studio.
Success: Alpert's friend Sol Lake had written an instrumental entitled "Twinkle Star," which the trumpeter began to record in his studio, overdubbing his horn with very slight delay in order to create the illusion of a full brass section.
After seeing a mariachi band at a bullfight in nearby Tijuana, Mexico, he revamped the tune to match the style, and dubbed the result "The Lonely Bull." Alpert had already formed his own label, Carnival Records, with partner Jerry Moss, and had released a vocal solo single as Dore Alpert; he used this label, later renamed A&M, to release the new single.
Principal Members: Herb Alpert (born Herbert Alpert, March 31, 1935, Los Angeles, CA): trumpet, lead and backing vocals Tonni Kalash (born June 15, 1937, San Francisco, CA; died May 15, 2001, Los Angeles, CA): trumpet Bob Edmondson (born March 5, 1935, Los Angeles, CA): trombone John Pisano (born February 6, 1931, Staten Island, NY): guitar Lou Pagani: piano Pat Senatore (born August 19, 1935, Newark, NJ): bass Nick Ceroli (born December 22, 1939, Niles, OH; died August 11, 1985, Los Angeles, CA): drums Early years: The story of the Tijuana Brass is largely the story of Herb Alpert, the famed jazz-pop trumpeter who assembled them as his live and sometimes studio band.
Alpert was the son of immigrant Jews from Romania and the Ukraine, most of whom already played some sort of instrument.
As a child Herb took up both the trumpet and the drums, and by high school he was recording himself on his own wire recorder (an ancestor of the tape recorder).
He gained quite a reputation on the horn, performing during his post-graduate Army stint and again with the USC Trojan Marching Band in college.