Behind the Headlines At the heart of the study is the authors’ determination that mathematical formulas cannot correctly identify pairs of singles who are likely to have successful, long-lasting romantic relationships.
Just for fun, I’d like to share an excerpt from Sparkology’s business plan, which we used to secure our round of seed funding last April: Many current online dating sites have found an ingenious way of defending their price points or differentiating themselves from competitors: The Hidden Algorithm, The Secret Matchmaking Analytics, or the Dr.
[Insert Foreign-sounding Name]’s Guaranteed Personality Test. From a marketing perspective, the concept is brilliant – a claim that can neither be proven nor disproven.
Yet in reality, these algorithms do not add any measurable probability of success.
The study has simply confirmed my claims that this premise is completely bogus.
Every marketing professor should tip their hat to e Harmony.
The company that managed to brainwash an entire nation into believing in magic.
Singles, however, should listen to science rather than ad men.
A question that has always bothered me is "How does a subscription style site get their company worth paying subscribing to?
" Do they offer their services free until their are enough clients to start charging new subscriber? Is that site really going to be able to offer a "connection" to the first couple subscribers?