Compu Date's strategy will be the emphasis on its matchmaking system that is more predictive than other systems by analyzing a host of different variables to come up with the most likely candidate.
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Focus groups indicate that although most people primarily gravitate toward aesthetic considerations, they do so recognizing that this is less than ideal.
For whatever reason, when the variables are not longer chosen by the individual themselves but by a service, there is a sense of trust or comfort because it is based on a host of things beyond appearance.
Oddly, if people could recognize this and act on their own volition, they would be more predictive themselves in choosing the right people.
But as we all know, someone might know what is right but not be able to act appropriately.
Compu Date's competitive edge is its sophisticated computer analysis program that is quite accurate, in choosing matches for people once the requisite information is entered.