Let’s examine mobile app choices and traverse the matchmaking landscape to make a prediction on where we could be heading.
Fiddler on the Roof is a 1964 musical set in the Pale of Settlement of Imperial Russia in 1905.
The story of Fiddler on the Roof is that the matchmaker is to meet with the mother and father and match their three daughters to prospective husbands.
But the girls want to choose their own partners and not use the matchmaker.
Matchmaking at exhibitions and face-2-face events is similar to the world of dating.
Nold warns, "Some apps require very little commonality between attendees and their connections…
This Tinder approach to find new attendees requires large number of connections and can damage the brand as prospects are turned off with the lack of relevancy to their own interests." Alternatively, "speed networking" can take place without an app but instead in a physical "moving table" basis as IQPC uses in their events.
According to Kim Jobson, Director of Events, IQPC launched Speed Networking to encourage delegates to get to know each other.
As many single people are time-poor, they are trusting their personal lives to be arranged in the fast & furious world of online dating tools.
The business world is also a burden on our personal lives and time commitments.