If you’re a business owner nodding your head in familiarity to the previous statement, you also know you are doing yourself a disservice by not making others of your business.
They will chat with their colleagues about the interesting spot they saw on the morning show or how they heard of this company that does [insert what you do]!
Sooner than later, this awareness manifests more awareness, leading to sales and revenue.
Coming from a marketing company, trust us when we say, if you Written by Kelly Derrig, Marketing Assistant at Something Creative Interested on how to get into the media?
So, how do you make people AWARE of your business, let them know WHO you are, and tell them WHY you matter?
Like it or not, Despite which news channel you follow and the devilish-perception sometimes created around the all-mighty media, you need to remember “it” (collectively) is mighty for a reason. With the right pitch and angle, they are willing to share that power with you through a 30 second spot, three minute demonstration, or half hour interview.
The public will become aware of your business and seek more information about it.
They will go to your website and find you on Facebook.
Generally speaking, business owners have a grasp on the knowledge and tools they need to go from simply having the title, “business owner,” to being the owner of a successful business.
They know the knowledge behind sales and ROI, numbers and metrics, dollars and cents. Smart business owners know the importance of effective management skills, delegating responsibilities, keeping records, and customer service.